Memorable messages

preaching

https://andystanley.com/communicating-for-a-change-a-conversation-with-donald-miller/
Excellent Andy Stanley interview on preaching messages that can be simplified to a single memorable phrase. 5 key ingredients for talks: 1. WHAT do they need to know? 2. WHY do they need to know it? 3. WHAT do they need to do? 4. WHY do they need to do it? 5. How to help them remember this?